ZMG was formed in 1998.  After spending 8 years as a vice president of a hospital and a rehab agency, we saw a huge void in marketing firms for long term care facilities.  Most "marketing firms" were simply glorified advertising agencies which often had little knowledge of marketing.

We are NOT an ad agency! Many people confuse advertising with marketing. Advertising is simply one of the many tools that we may suggest you utilize in the implementation of your marketing plan. Advertising tells people who you are…Marketing gets them to LOVE you!

At ZMG, we believe in the mantra that "Perception is Reality."  The first step in our methodology is to identify ther perceptions that your various marketing segments have of you.  It doesn't matter what you or we think of your organization, what's important is what THEY think of it, what their perceptions are!  We will identify these perceptions and from those, map out an effective strategic plan to reach your goals.